“The web is filled with so much junk and useless information; therefore I do not have the right to put anything out on the web unless it needs to be shared for the benefit of life”
A dear colleague Luis
One aspect I want to stress is the top down shift in the mindset of time from years to days; projects are planned by days, vacations are planned by days, some courses are even broken down to hours. So what? Well it only makes sense seeing that the average life of a human being is almost 29,200 days. Better get counting if you want to make that and this idea happen!!
For now I would just like to get your feedback on the model “Competitive Advantage 2.0” I have created for the dawning Conceptual Age. This is an act out of necessity due to the fact that Mr.Porter was not introduced to the strange days of today and I personally have come to believe that his model has expired and needs to be updated (as with several others).
Competitve Advantage Model 2.0
Resources – is the basic advantage of having access to the manufacturing capabilities, distribution channels, human resources, capital and material.
Technology – is the possession of core technology and technical know-how in a particular piece of technology
or process that distinctly identifies the company as the leader in that particular field.
Cost – is the ability of a company to sell its offer cheaper than the competition.
Design – is the vanishing mediator that restores to balance the superabundance of one by developing its opposite. It also links the creative to the business world to accommodate the development of long-term differentiation though the identification and creation of high-concept and high-touch offers.
Story – is the ability of the offer to stimulate memorability and remarkability to capture the attention of the audience and be clear in what it is that the offer is worth to them. This is the domain of branding, positioning,
identity and inspiration.
Symphony of Networks – is the ability to leverage existing networks to your advantage and synchronize the collaboration in a way that would synergize the work flow to achieve efficiency and productivity. This entails the sourcing of work to the cheapest, best qualified people around the planet to let the company focus on its core competences without having to invest into routine operations.
Play Participation – is the ability to tap into the masses and stimulate participation/collaboration in community membership, discussion, reviews, content generation, prosumer culture integration and open source development. Two minds are better than one, but two million is even better. Harness the power of the collective intelligence of humanity.
Empathy – is the ability to emotionally satisfy the audience through your offers and build emotional interaction relationship that satisfies all parties beyond the physical needs.
Meaning – is not created but found. Companies that can create lifestyles of meaning that will give a meaningful reason for one’s existence and reason for living will be the beacons of happiness by enabling a balance between ones health, wealth and love.
Enantiodromia Chasm – is a point in time when the collective consciousness of a society produces a tendency
to migrate away from the superabundant presence of existing cultural and social forces and begin showing
increased emphasis on the opposing desires to achieve equilibrium. It is a moment when an opposing force starts restoring the balance between the abundance of what is and the growing envy for what should be. The cycle repeats faster each time in a self balancing process (thesis-antithesis-synthesis). In order to cross the chasm one must develop the ability of launching high-concept and high-touch offers that will build enough momentum to surface toward finding meaning.
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